Sunday, July 13, 2008

www.thebestcabinets.com

Bad URL

I hate URLs that have random demonstrative adjectives in them. Just because BestCabinets.com was taken doesn't mean you should buy TheBestCabinets.com. Especially when your brand name is Best Cabinets. The mind is trained to ignore little words like "the." Perhaps it's all the book and article titles that don't capitalize them because they're not important enough. They'd have been better off adding one of those throw-away GoDaddy suggestions like "Online" at the end (which I also hate but I think it's the lesser of 2 evils here) rather than tacking on "the" to the beginning. This URL is not the best.