>An URL on a menu needs to be especially memorable for 2 reasons... 1) It's likely to be a while before the person is back at their computer. 2) If someone is so inclined to go to your website from their cell phone they already have to deal with the little buttons much less make sense of your little letters. Quick, was that Binwin eCafe? Bi NW in eCafe? Bin Wine Cafe?
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