Sunday, November 18, 2007

ggp.com and ggpgiftcard.com

Bad URL

You down with GGP? Umm, no not me. Saw this wild posting in a mall. GGP is a company that develops shopping centers but not many people know that. Without strong brand recognition, there's not much of a chance people will remember your URL as an acronym and certainly not when the acronym is a bunch of g's and p's. They'd have been better off going with a more consumer-facing URL like MallGiftCard.com.

2 comments:

Anonymous said...

In Response with "You up with GGP"

Obviously you don't work for this company (I do) or you would know that the Mall Gift card sales are doing well and fine. In fact, so well & fine that I've had to work overtime just to keep up with the sales of these cards.

Aaron Goldman said...

Anonymous - glad to hear it. How many of those sales are thru your website though?