Sunday, November 11, 2007
verizonwireless.com/juke
First of all, there are too many weird letters like v'z, z's, and w's to roll all lower case (even though it's their brand name.) And, although, setting "juke" off in red is a nice touch, using the forward slash is a big no-no. People never remember what somes after the slash. They see that and go, "ok, I'll just go to VerizonWireless.com and search for the Juke." Which is fine if you just want to get them to your website and browse around. But if you really want them to go to that exact page, you need to use Juke.VerizonWireless.com. There's just something about subdomains that screams, "This is the shortcut you need!"
Labels:
/Slashes,
alllowercase,
Bad URL Display,
Bad URLs,
TV Ads
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