This URL works on a couple levels. While I'd love to see leading caps here, the bolded 2nd word gets the job done. And I love the nagging voiceover at the end of the commercial. I wonder if they have any massage hairapists?
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I don't know about this one. Even with the bold, I had a hard time reading on first glance, and I'm not sure I'd remember how they decided to spell "hairapy" if I was trying to remember the URL after seeing in a magazine or on a billboard.
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