Saturday, December 22, 2007

Good URL

This one was sent in by Andy Meehan. Great example of how to stand out in a crowd. Term Life Insurance is a very competitive industry so these guys had to think outside the box when choosing their URL (as I'm sure all the good ones were taken.) What they came up with is a clean, easy to remember URL and they made sure to buy too so that they didn't have to spell it every time they said it. These guys clearly understand that a bad URL can be a life sentence.

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