I actually just met the folks behind the Life Takes Visa campaign. Love how they integrated their slogan into the URL. And of course, Leading Caps Help Each Word Stand Out with no dubs cluttering up the space. The whole ad program really ties together nicely. This print piece drives to the website where all their print ads are showcased in a rich media environment. Talk about 360 degree marketing. Well done guys. Happy to give credit where credit is due.
2 comments:
eh.. not too hot on this one..I read it as OnlyAtLifeTakesVisa.com
Fair enough, Peter. A little extra spacing (or different colors) would go a long way here.
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