This is one of those rare gibberish Internet company names that's actually memorable (ala Yahoo.) Not sure why it works, it just does. I suppose part of it as to do with how it's always presented -- clean, whimsical and integrated. From the copy of the ad, it looks like they're trying to worm their way into the lexicon (ala Google or Xerox) with the company name taking on the attributes of verb. That seems like a stretch -- unless I wanted to fire lasers at prostitutes.
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