Tameka Kee, Media Post writer extraordinaire, whipped out her trusty cell phone camera when she came across this tooooooloooooooooong URL at a trade show. I'll tell you what -- these guys almost pulled it off. Amazing what a difference alternating colors can do for readability. But the bottom line here is that the bottom line is all wrong -- top line too. Putting the dubs and .edu on separate lines make it hard to tell at a glance that this is an URL. And while your brain is working to process what all those words say, it's unlikely the rare .edu domain extension will stick. Thinkingbadurllookhere.
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