What was the deal with this manic ad? Do these guys really think launching a shoe line is revolutionary? And who was that "athlete"? Was he named on the Mitchell report? In this context, I suppose it was fitting that the URL was flickering and pulsing the whole 3 seconds it was displayed. If their goal was to disorient you and leave a lasting impression, then mission accomplished. If their goal was for you to remember the brand and the URL, then they under-performed.
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