Sunday, April 27, 2008

campbellsKITCHEN.com

Good URL

Here's another good one. Setting the second word off in CAPS helps it pop and reminds you not to fall back on CampbellsSoup.com which your stomach, er... gut might tell you to do. I also like the URL selection here. They're using this site to promote across all their brands (of which soup is just one) so using "kitchen" ties together the umbrella strategy nicely. And not using the www (aka "dubs" for those of you who have been reading that in every one of my posts and don't know what the hell I'm talking about -- W... dubya... dub... get it?) ensures that this alphabet soup remains uncondensed.

2 comments:

Parker said...

You say it's good, but the label says "Bad" :)

Aaron Goldman said...

Whoops -- good catch Parker. Fixed. Thx.