Sunday, April 27, 2008

www.handi-craft.com

Bad URL

Sorry for the infrequent posting. As you can imagine, spending time with my baby girl, Eliara, has been cutting into my URL-spotting. It has, however, introduced me to a whole new category of brands sporting Good and (mostly) Bad URLs. For example, check out the URL on this bottle. Now, I know that I'm in the minorty of parents that will actually notice an URL while I'm feeding my child. And I am surely the only who will take a picture of it. So that leaves me as the only one who will actually remember handi-craft.com. The dubs serve to just clutter up an already crowded bottle exterior (that contains much more important info like the number of ounces of formula.) And the all-lower-case-with-dashes make it even more of a clusterf... hey, no cussing around the baby! These guys need to perfect their craft a bit more and start using an URL that's more handy!

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