Wednesday, May 7, 2008


This is the second streetpole banner I've commented on. The first one used an URL that was too compact. This one is too big. If you have to stagger the URL across mutliple lines you run the risk of people not catching the entire thing. In this case, the odds of that are double given that Wicker Park and Bucktown are 2 separate neighborhoods in Chicago. Catching this at a glance, it wouldn't register 1 hood + 1 hood = 1 URL. I'd just assume it was or, worse, disregard the whole thing altogether. Bottom line, this case of URL abuse is staggering.

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