Saturday, June 28, 2008

comcasteastwest.com

Good URL

Here's one time I don't mind all lower case. The different colors help the words stand apart. And I think adding Comcast to the URL is a smart way to track direct response. This ad is for East West University. Adding Comcast on at the front leverages that brand equity (for better or worse) and makes the viewer think that the only way to get to the website is by typing the URL as shown (as opposed to using, say EastWest.edu/Comcast). This URL is definitely headed in the right direction.