Sunday, July 20, 2008

Good URL

Good URL

Now here's a time when I don't mind a demonstrative adjective ("the") kicking off an URL. It's part of the thought here and adds meaning, not just some throw-away word tacked on because the URL they wanted was taken. I also like how they get your attention with the billboard and encourage you to check out their website. Kudos to Sebastian Wyman for not taking their advice and getting out his camera. If their URL is any indication, the future of Sherman is looking good.


Tsahi Levent-Levi said...

They did blunder with that big banner.
They are using "of" in two different ways - on their billboard with a capital O and with the banner in lower case.

Aaron Goldman said...

Good point Tsahi. Would've been better if they were consistent with the capital O. Sorry about mispelling your last name in the victoriafresh post -- fixed now.