Saturday, August 9, 2008

1-877-Kars-4-Kids.org

Bad URL

Fellow URL-aholic Scott Winkler sent this one in. Oh, Bad URL, how much do I hate thee? Let me count the ways...

1. dot-org dot-sucks
2. Changing the C in cars to a K only confuses the matter
3. Using IM lingo 4 for "for" is only a good idea when you're targeting kids (or shall, I say... cids?)
4. Combining the phone number and URL only works when they are one and the same. In this case, they don't own 1-877-Kars-4-Kids.org. They don't even have Kars-4-Kids.org. The actual URL is Kars4Kids.org.

I hate to pick on non-profits but they're just squandering donations pumping money into ads like this that end up lining the pockets of domain squatters. This URL should be 4-closed.

12 comments:

Anonymous said...

what is even worse it that they sing the song on radio commercials all the time - "1-877-Kars for Kids, K-A-R-S Kars for Kids...."

Steve Luvender said...

While I agree that this is a bad URL, I'm interested to hear why you don't like .org in this case.

Michael said...

wonder how they came up with it

Aaron Goldman said...

Steve - I'm anti anything other than dot-com and dot-net (and even the latter is a stretch.) In a world where the avg. consumer is exposed to hundreds of marketing messages each day, the brain can't recall alternate domains.

Joe DUgan said...

Log on to www.givejoy.org/image-100.html and you will see why it is a REAL Bait and Switch scheme base out of Lakewood New Jersey!

Anonymous said...

one eight seven seven cars for kids
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one eight seven seven cars for kids
donate your care today

Anonymous said...

don't donate to this org..they are a scam

Joey Joe Joe Shabbadoo said...

Considering how often that f&*^%& n' commercial is on the aradio I would say they are spending all of their money on advertising. I truly despise hearing that song - please someone stop them from paying this idiotic jingle over and over again. I am being driven to psychosis.

Anonymous said...

1 877 KARS FOR KIDS

They REALLY DON'T HELP OUT THE KIDS.....


CAUSE ALL THE MONEY GOES STRAIGHT TO THE HASSIDS

SO DON'T GET SCAMMED TODAY!!!

Winter said...

I would rather give my car to http://www.SongsOfLove.org

They help anyone who asks for it and are a true nonprofit. And they dont have that godforsaken jingle...haha!

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