Saturday, October 11, 2008

Good URL

Miss Emma joins the ranks of 2-time URL-spotter with this submission. This one had me at Leading Caps. But I also like how it clearly states the value prop -- you should live here. Not to mention there's a double meaning (which I doubt they intended but still works well) -- come to the website and watch us building the condos live in action. They could have gone with but that doesn't exactly roll off the tongue. They did a good job distilling this URL down to the essentials.

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