SyncMyRide.com, myford.fordvehicles.com, lincolnvehicles.com/owner, mercuryvehicles.com/owner, fordowner.com

Thursday, November 27, 2008

SyncMyRide.com, myford.fordvehicles.com, lincolnvehicles.com/owner, mercuryvehicles.com/owner, fordowner.com

Good URL, Bad URL, Bad URL, Bad URL, Bad URL, Bad URL

Corey Jenness submitted this hodgepodge -- 1 Good URL and 4 Bad URLs. This ad starts off on the right track with a catchy domain and leading caps but runs downhill from there through a maze of all lower case and slashes before bottoming out with a real downer.

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URL Best Practices

Do's
1. Whenever possible, use YourBrandName.com.
2. If .com is not available, use YourBrandName.net.
3. If .com and .net are taken, find a new brand name. Seriously.
4. Use YourSlogan.com when running an integrated media campaign.
5. CapitalizeTheFirstLetterOfEachWord and/or UseDifferentColorsOrBoldToHelpEachWordStandOut

Don'ts
1. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such.
2. Don’t use YourProduct.com or YourCategory.com as a replacement for YourBrandName.com. They should be used only as supplements.
3. No-hyphens/or slashes.
4. Don't include www (aka dubs) when displaying your URL. We know to go to the World Wide Web to find you.
5. Don't include http://. If your audience isn't Web savvy enough to know where to type the URL, you shouldn't have a website.
6. don'tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)
7. DITTOFORALLUPPERCASE
8. Don't
Stagger
Words
On
Separate
Lines
9. DontUseWordsThatllRequireApostrophes
10. Don't bury your URL at the bottom of an ad. I'm the only nerd running around with a 10x zoom lens to find URLs.

Good URL Bad URL

Thursday, November 27, 2008