Sunday, January 11, 2009

WhopperVirgins.com

Good URL

While this might be a Good URL, as fellow Search Insider, David Berkowitz points out, it is certainly an example of Bad SEM (and might just be the kick-in-the-butt I need to start posting at GoodSEMBadSEM.com).

I like how the URL ties together the marketing campaign and, of course, the obligatory Leading Caps and dropped Dubs help the words stand out. As for the half-naked guy in the TV reflection... pay no attention to the man behind the camera. He's no virgin.

2 comments:

tricolorro said...

Burger King folk did not have the sense to register the singular version.

Squatters took care of that!

Dave said...

This commercial made me a bit sad. Subjecting these people with pure physiology to these toxic burgers (I'm no snob either, I eat this once in a while) is a crime and exploitive.
/rant