Wednesday, February 4, 2009


I can't blame these guys for using dot-net. I, of all people, know what it's like when your dot-com is taken. But I wish they hadn't tacked on the dubs and bruying their smile, er... URL in the last frame. Why has it become standard for Movie URLs to be placed above the footer with the studio info and rating. Is the date of the movie release really that much more important to convey than the URL? If so, then why spend so much money on building flashy websites (that, mind you give your film a place to capture pre-release buzz and extend your shelf-life post-release)? Why not instead put all that budget into focus groups around the exact best day and time of the year to release the movie? Am I the only one lost here?

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