Michael Blackburn is a man with a penchant for acronyms. CRM, check. URL, check. So you can't blame him for trying to find the acronym in this URL. In his own words...
"Star tear? 1yr run? Beyond the need to use MixedCase, this url epitomizes the woes of fonts that don't differentiate between ones and 'el's."
He makes a great point on the "L". In fact, he was riding the L train in Chicago when he spotted this startURLing domain name.
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