Friday, August 14, 2009


All these bad URLs with variations on the words Wrigley and Rooftop only reinforce how important it is to use Leading Caps. At a glance, who's going to remember if it was Wrigleyville, rooftop singular, or any other combination. And throw in some random letters (yes, I realize that's the building address but to your average drunken Cubs fan, they're as random as the guy selling Old Style Light) and you're really striking out.

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