Mr. Askew checks in again with this sporty URL. Nice integration of the ESPN logo and local customization, although methinks the "Log on to..." call to action is a bit dated. All in all, this URL's got its game-face on.
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I disagree with your comment about the "Log on to..." because it is a subtle command to the viewer. Consumers are stunned by the barrage of URLs that they see each day. They are beginning to ignore them. In my opinion, by giving the command to "Log on to our website," it is more effective than just the URL.
I came to your site because I am writing a college paper on URLs and consumers' reactions to them. I interviewed a few people and found that most people ignore them.
CONGRATS ON THE BOOK! (Yes, I am shouting -- a book deal is something to shout about, especially in this economy.)
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