This was a good, er... bad spot by Buck Dossey who now works for one of the big 3 search providers where he's hopefully spreading the URL-aholism. Now, I'm not gonna comment on the hot yoga business model but if trying not to move in a 100 degree temperature room didn't already turn you off, I have to believe that Arizona sweat lodge nonsense would make you think twice about choosing to do this. That aside, don't love the URL treatment on their sign here. You probably can't see straight as it is when you're walking out of the studio much less having to focus on that mess of alllowercase to make out which words are in there and which aren't. Hint: It's sans "the." This URL really gets me hot and bothered.
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