Wednesday, May 26, 2010
www.4LEONI.com
Not sure what to make of this one. The only certainly is that the food at this restaurant in Florence was top notch. It’s URL uses the number 4 instead of spelling it out, which matches the brand name so no problem there. It uses ALLCAPS for LEONI which I don’t love but can’t really fault. Again, I’m over the dubs. So that leaves the dot-com and, I guess, at some point you have to choose between appealing to natives and tourists. I suppose natives have less reason to visit the website -- they know where it is, how good the food is, etc. So we’ll give 4 stars to 4 Leoni’s -- both the food and the URLs were prepared and presented well.
Labels:
ALLCAPS,
Bad URL Display,
Good URLs,
On Package/Menu,
www (aka Dubs)
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