I am a nerd. I'm that guy who pronounces URL like the Duke of. I clap when I see a good URL and I cringe when I see a bad URL. My mission here is to give businesses some guidance when choosing and promoting their URLs so they don't waste the money they've already spent on this here Internet fad. Enjoy!
My name is Aaron Goldman and I'm an URL-aholic. My day job is CMO at Kenshoo, a global technology platform for managing online advertising campaigns. So, yes, I have a vested interest in Good and Bad URLs.
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Are you an URL-spotter?
Have you recently come across an URL so glorious that even your mom would remember it? Seen any URLs so hideous you wouldn't wish them on your worst competitor? Snap a pic and send it to me at GoodURLBadURL@gmail.com, upload it to the Good URL Bad URL Facebook Page, or tweet it to @GoodURLBadURL. Spot on!
Do's 1. Whenever possible, use YourBrandName.com. 2. If .com is not available, use YourBrandName.net. 3. If .com and .net are taken, find a new brand name. Seriously. 4. Use YourSlogan.com when running an integrated media campaign. 5. CapitalizeTheFirstLetterOfEachWord and/or UseDifferentColorsOrBoldToHelpEachWordStandOut
Don'ts 1. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such. 2. Don’t use YourProduct.com or YourCategory.com as a replacement for YourBrandName.com. They should be used only as supplements. 3. No-hyphens/or slashes. 4. Don't include www (aka dubs) when displaying your URL. We know to go to the World Wide Web to find you. 5. Don't include http://. If your audience isn't Web savvy enough to know where to type the URL, you shouldn't have a website. 6. don'tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?) 7. DITTOFORALLUPPERCASE 8. Don't Stagger Words On Separate Lines 9. DontUseWordsThatllRequireApostrophes 10. Don't bury your URL at the bottom of an ad. I'm the only nerd running around with a 10x zoom lens to find URLs.
9 comments:
Some very good info here – handy to find too since I am in the process of choosing a forum for the New Beats site.
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Bill Mayers Comment Area..........
and Corporate Political...
url resolutions.......
Actually, the URL works as long as you type it in lowercase.
http://www.knope2012.com/imagescmyk/campaign/1239u/09230023/poster/.jpeg
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