Here's an example of a good way to incorporate tracking into your TV spots. My guess it the use of this URL is specific to the DRTV spots Allstate bought. Using GetAllstate.com instead of Allsate.com allows them to track the traffic driven by people exposed to the spot. The key is using an URL that is easy to remember. I especially love how this one as a built in call-to-action. Clearly Allsate gets it.
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