Monday, February 18, 2008


Fellow URL-aholic Ari Shohat sent in this beaut. Such a shame that a well-crafted spot like this one -- where an average looking woman is made-up and airbrushed in time-lapse photography before her image is posted to a billboard -- has this as the final payoff. As Ari points out, it's like telling a great joke and butchering the punchline. Now, his motives can certainly be questioned -- as he owns the URL -- but the bad-ness of the Dove URL cannot. If anyone from Unilever or Oglivy is reading this, I suggest you contact Mr. Shohat and grab his Good URL. For Real.

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