Monday, February 18, 2008

chick-fil-a.com

Good URL

Peter Askew from Domainer's Gazette was going for the gusto when he sent this one in -- his 3rd Bad URL spot -- but I disagree with him here. Like I pointed out with Slim-Fast, when a brand name has dashes the URL can/should as well. As long as they own the URL without dashes (as Chick-Fil-A does) there is little risk in promoting the URL accordingly -- not to mention the upside of reinforcing the brand name. Bottom line, this URL is not as fowl as you might think.

2 comments:

Michael Daehn said...

I don't like the all lower case. The A is capitalized in the brand name...

Aaron Goldman said...

Good catch Michael. This would work better with a Cap A.