Wednesday, February 6, 2008


Ditto here. This URL gets totally lost in the mix. Granted, most people would know how to find E-Trade if they needed to (although the dash in the brand name might throw people off) -- I still expect more from a long-standing Internet company. Have to say I loved the spots with the baby talking to the camera. And while the little guy may have underestimated the creepiness of clowns, I bet a kid prodigy like that wouldn't have underestimated the power of good URL placement.

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