Wednesday, February 6, 2008


With Go Daddy and other internet pure plays (eg, at one end of the URL-spectrum, the CPGs are clearly at the other as they come into their URL-own. I have to hand it to them, though. At least they're trying. Well most of them, that is. There were still far too many CPGs (and auto-makers too for that matter) that didn't even include an URL in their spot. As for Planters, they may as well have gone URL-less. Noone is going to notice an URL in lower case white font at the bottom of the screen while a woman with a unibrow is prancing around town. Bottom line, the way they displayed their URL is just plain nuts.

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