Wednesday, February 6, 2008


I was surprised by how many movie ads appeared in this year's game. As I've acknowledged, movie URLs ain't easy. 9 times out of 10, the name of the movie is taken. But I hate when studios just tack on a dash-movie. I like what Columbia Pictures did here by drawing you into the plot with their URL. And creating a game around it at their website definitely helps drive it home(page).

1 comment:

Art said...

i like it too. It is to the point, and ask the question, so certainly memorable and well played with color.