I was surprised by how many movie ads appeared in this year's game. As I've acknowledged, movie URLs ain't easy. 9 times out of 10, the name of the movie is taken. But I hate when studios just tack on a dash-movie. I like what Columbia Pictures did here by drawing you into the plot with their URL. And creating a game around it at their website definitely helps drive it home(page).
1 comment:
i like it too. It is to the point, and ask the question, so certainly memorable and well played with color.
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