Friday, May 2, 2008

www.DOMINOS.QUIKORDER.com

Bad URL

Why on Earth does Dominos not have the online ordering functionality on its domain? Who is going to remember this URL? And I hate that font and use of ALL CAPS. You can hardly tell the "Q" from the "O." Not to mention they spell quick without the "C." This URL will be quickly forgotten.

5 comments:

Anonymous said...

Not to mention the fact that it's Quikorder without a C. It also works with a C, but why aren't they using that domain in the first place then?

Mark Alves said...

It looks like they've outsourced the online ordering to QuikOrder, which also handles mobile ordering for Pizza Hut.

I wonder if the specific URL is part of the agreement with QuikOrder? If not, Domino's could do a redirect from a friendlier vanity URL.

Aaron Goldman said...

Good catching on the missing "c." I was so thrown by how bad the rest of the URL was, I didn't see that. Updated the post accordingly.

Ian Conrad said...

Ahh, it's even worse without the "C" i think, i didn't notice either.

paisley said...

quikorder spawns the subdomain so they can iframe domino's odering system.. at least that's the version i saw in dallas.