Saturday, June 21, 2008


I've been seeing a lot of this from National City. Putting the punchline of their ad as an extension to their URL. If they are keen on driving people to this specific page, I'd really rather see them use subdomains. would be more effective as people tend to ignore everything that comes after the domain. However, if they just want the URL to help reinforce the message (after all, nowhere in the ad does it say "No ATM Fees") and remember only (with anyone who actually gets to the specific landing page as a bonus) then this URL does the trick -- especially given the spacing and use of leading caps. Since I don't know what their ultimate goal is here, I can't slap a Good or Bad on this URL. Let's just leave it as

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