neweracap.com

Alas, not all spotted-on-TV URLs are spot-on. If you're going to try and squeeze an URL into the background of a sporting event, that URL better be BOLD and Beautiful. This URL is neither. All the words run together in alllowercase. When facing the risk of beefy athletes covering up part of your URL, you need to make sure people can decipher it quickly and easily -- like the previous one... Brian Dawkins was covering part of the URL throughout the entire press conference but anyone with half a brain (and I'll withhold commenting on Eagles fans here) could figure it out. Can't say the same here -- New Era Caps is just not a household name. Until it is, these guys need to practice what they preach and use CAPS.