Friday, June 13, 2008,


This URL has an identity complex. It doesn't know what it wants to be -- other than a bad URL, that is.

Now, I've seen 2 different -- and both bad -- URLs in a TV spot before but never on screen at the same time. I've even seen 2 of the same bad URLs on the screen at this same time, but never this.

To be clear, I don't mind sticking the 12 in the URL to use as a direct response tracking mechanism but I wouldn't have included the www -- too busy. They almost got it right with the 2nd URL on the posterboard but not using caps for the T and S make it tough to decipher.

This treatment is double trouble. At least they stopped short of a triple-play.

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