Here's one more from the astute Askew. While I'm glad these guys didn't use Kaleidoscope in the URL -- that's one nasty word -- they didn't do themselves any favors by tacking on the IM version of "to" and "paint." Don't know anything about their biz but from the name it seems like painting is only part of their capabilities so not sure why they want to brand their URL solely around that function. They need to start over with a blank canvas here.
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