Sunday, April 5, 2009

DoublePitsToChesty.com

Good URL

I can't really remember what this ad was about but it had something to do with armpit hair -- needless to say, the URL is much more memorable. And, of course, Leading Caps and Alernating Fonts ensure each word stands out when pitted against each other.

6 comments:

Anonymous said...

BOOYA

Frankie Spank said...

...except that the url doesn't work, and I know because I wanted to prove to myself that absolutely nothing that he did was real there - just tactful editing there.

Anonymous said...

Frickin stupid, gross, cutesy URL. This product will not help twenty year old men navigate their way out of permanent adolescence.

Anonymous said...

it doesn`t matter because `double pits to chesty` is the worst catch phrase ever created

Anonymous said...

forget all the bull about whether he did the jump or not, who the hell is the chick reporter.

Anonymous said...

I will never buy any Axe Products Again! The catch phrase "Double Pits to Chesty" and the advertisement on a whole conveys the message that the product is made for peopl that ar in to motor sports and that dont shower.