Why would the call to action on this online ad be "Visit us online at..."?!? Um, hello. We're already online. What, did you think might try to go to www.infoprint.com/transpromo using our fax machine??? And it's a good thing you included the www just in case I didn't want to click on the ad directly and decided to type in the full address into my browser.
2 comments:
Dear Aaron,
Thank you for sharing your insight and viewpoint about our on-line banner.
We value our readers comments and suggestions, and will share your points with our teams. We strive to improve with every campaign launch.
I will be sure to forward you a link in our next launch.
Again,
Thank you
Lee Gallagher
Lee - thanks for being a good sport and taking my snarky comments in the light-hearted, informative manner they were intended. I'm just trying to do my part to create a better URLiverse. :)
For future reference, when working with an online display ad, my reco is to just use the vanity URL Infocomm.com in the creative and have the click-thru take people to the promo page. That way they will hopefully remember your brand and domain if they don't want to click right away (no-one will remember the slash/whatever) and, if they do want to act right away they can click and go deep to the page you want them to land on.
Cheers,
AG
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