Tuesday, July 28, 2009

The URL is Dead, Long Live QR Codes?

Good QR?

Just saw this article in AdAge -- Can a 'URL Killer' Save Our Text-Weary Thumbs?

"Imagine a QR code becoming the call-to-action on every print ad or billboard."

Uh oh. Do I need to start Good QR Bad QR? Truth is, they all look a bit queer to me.

3 comments:

David said...

Aaron, they are coming, not sure who will "own" the 2D code market in the US, I think in JP it's the QR Code. Scanlife is a strong owner in the US market.

I think they are a smart way to go for quick-bite size-no need to remember information collectors. No longer do I need to type a URL in form my hard to be accurate mobile keyboard, point/click/appear and I am there.

Aaron Goldman said...

Right on. Reminds me of a Dixie Chicks song... Goodbye URL.

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