Friday, April 30, 2010

First time URL-spotter William Alvarez served up this one. Why do marketers insist on alllowercase and /slashes?!? If they used a subdomain and peppered in some Leading Caps, this URL would really stick, you know... like white on rice!


Mike Schinkel said...
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Mike Schinkel said...

Because URLs work better in lowercase; by always using lowercase they are more recognizable and less prone to error. Presenting them in mixed case actually makes them harder to recognize as URLs.

And having one slash with a readable path is really good thing rather than creating a new domain for each product/campaign. If the latter you end up with lots of domains and people don't get exposed via advertising to the main domain which might have other products they care about.