Ditto here. This URL gets totally lost in the mix. Granted, most people would know how to find E-Trade if they needed to (although the dash in the brand name might throw people off) -- I still expect more from a long-standing Internet company. Have to say I loved the spots with the baby talking to the camera. And while the little guy may have underestimated the creepiness of clowns, I bet a kid prodigy like that wouldn't have underestimated the power of good URL placement.
Wednesday, February 6, 2008
etrade.com
Ditto here. This URL gets totally lost in the mix. Granted, most people would know how to find E-Trade if they needed to (although the dash in the brand name might throw people off) -- I still expect more from a long-standing Internet company. Have to say I loved the spots with the baby talking to the camera. And while the little guy may have underestimated the creepiness of clowns, I bet a kid prodigy like that wouldn't have underestimated the power of good URL placement.
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