Wednesday, February 4, 2009
DISNEY.COM
At the other end of the Movie URL spectrum is Up. Rather than go with Up-The-Movie.com or some other horrendous URL, the studio opted instead to direct people to Disney.com where an ad is prominently displayed on the left rail for the movie and the trailer auto-plays on the homepage. This URL strategy is definitely on the Up and Up.
Labels:
ALLCAPS,
Good URLs,
Movie URLs,
TV Ads,
URLs on Vehicles
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