Wednesday, February 4, 2009

edgemonkeys.com

Bad URL

Here's a case where alllowercase overshadows a pretty good URL selection. The monkeys in this spot are definitely memorable. But the viewer is probably not expecting a URL having to do with them, rather thinking it would be Castrol-something. If I were the creative director here, when it came to careful URL display, I'd have been all over it like stink on a monkey.

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