I mean seriously. C'mon now. Who's gonna type in this entire string? While I commend Kaplan's intentions to track response from this TV spot, I sure hope they give attribution to any leads that came from direct navigation during the hours around each time this commercial aired. It's more than likely that viewers will just go to Kaplan.edu and assume they'll be able to find the info/offer from there. That is, unless they're really not talented.
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