Sunday, February 15, 2009

bad URL

My wife and I went out to a very nice Valentine's Day dinner last night. Everything on the menu looked good -- that is, except for this URL. The acronym stands for Lettuce Entertain You Enterprises. But their logo says Lettuce Enterain You Restaurants. And everyone just knows them as Lettuce Entertain You. I can forgive the decision to acronymize here as the full name is a mouthful but not sure why they picked LEYE. How hard could it have been to buy Dude's just got "Hey there" up there. And alllowercase only confuses the matter, making it harder to pick up one the fact that this, indeed, is an acronym/abbreviation -- not to mention, it's always weird to see "You" represented by a "Y" and not a "U." Whoever came up with this didn't have their head in the game. Or shall I say... they're losing green every time someone can't recall this Bad URL? Or perhaps... this URL is not humane, er... romaine. Or, this URL is just the tip of the iceberg. Or, this URL is a real tosser. Thank you, thank you. I'll be here all day.

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