I can't really remember what this ad was about but it had something to do with armpit hair -- needless to say, the URL is much more memorable. And, of course, Leading Caps and Alernating Fonts ensure each word stands out when pitted against each other.
7 comments:
BOOYA
...except that the url doesn't work, and I know because I wanted to prove to myself that absolutely nothing that he did was real there - just tactful editing there.
Frickin stupid, gross, cutesy URL. This product will not help twenty year old men navigate their way out of permanent adolescence.
it doesn`t matter because `double pits to chesty` is the worst catch phrase ever created
forget all the bull about whether he did the jump or not, who the hell is the chick reporter.
I will never buy any Axe Products Again! The catch phrase "Double Pits to Chesty" and the advertisement on a whole conveys the message that the product is made for peopl that ar in to motor sports and that dont shower.
Hello nicce post
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