www.funerals.pro

Sorry I've been slacking my fellow URLaholics. Please know that I am not yet cured, just busy with other obsessions. You know you're out of the loop when you see a TLD that you didn't know existing. Now I realize I'm no domaining .pro but who knew!?!

URL Best Practices

Do's
1. Whenever possible, use YourBrandName.com.
2. If .com is not available, use YourBrandName.net.
3. If .com and .net are taken, find a new brand name. Seriously.
4. Use YourSlogan.com when running an integrated media campaign.
5. CapitalizeTheFirstLetterOfEachWord and/or UseDifferentColorsOrBoldToHelpEachWordStandOut

Don'ts
1. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such.
2. Don’t use YourProduct.com or YourCategory.com as a replacement for YourBrandName.com. They should be used only as supplements.
3. No-hyphens/or slashes.
4. Don't include www (aka dubs) when displaying your URL. We know to go to the World Wide Web to find you.
5. Don't include http://. If your audience isn't Web savvy enough to know where to type the URL, you shouldn't have a website.
6. don'tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)
7. DITTOFORALLUPPERCASE
8. Don't
Stagger
Words
On
Separate
Lines
9. DontUseWordsThatllRequireApostrophes
10. Don't bury your URL at the bottom of an ad. I'm the only nerd running around with a 10x zoom lens to find URLs.

Good URL Bad URL

Saturday, June 11, 2011

www.funerals.pro

1 comment:

Your URL, My Passion

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