Friday, February 1, 2008

evolutionsoffun.com and bookccl.com

Bad URLs

With 106 posts under my belt here at Good URL Bad URL, it's getting hard to find URL-firsts. Here's one though -- 2, count 'em, 2 bad URLs in 1 ad.

Let's tackle them one at a time -- evolutionsoffun.com. OK, don't mind what they chose here as it integrates with their overall campaign. But alllowercase just kills it, especially when buried in a bunch of copy at the bottom of the ad.

As for bookccl.com -- could they have picked a more obscure URL? Who knows Carnival as CCL? Add "book" before-hand and it's even harder to decipher than the other "Cruise" in his rambling Scientologist indoctrination.

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